A Global Platform for Intangible Cultural Heritage
China National
Cultural Trade Base (Sanya)

At the heart of the Hainan Free Trade Port lies a special place—the China National Cultural Trade Base (Sanya).
This is more than just an exhibition space; it is a warm and welcoming home, bridging the dedicated artisans working quietly in China’s deep mountains with you, lovers of traditional culture from around the world.
Meeting the Makers
We believe that every handmade object has a soul.
Whether it's the century-old Tanyang Congou tea, the paper-thin porcelain of Jingdezhen, or every stitch of Li brocade, each carries the artisan's warmth and stories etched by time.

Feature Story on ICH Inheritor Shi Liqiang
A deep dive into the craft and dedication of tea artisan Shi Liqiang.

Feature Story on ICH Inheritor Sheng Yiyuan
Exploring the intricate art of tin carving with master Sheng Yiyuan.

Filming stories about Xiong Lao’er, the “King of Thin-Bodied Porcelain” from Jingdezhen
Capturing the delicate artistry of one of China’s most renowned ceramic masters.
Global Reach & Live Studios



Our mission is simple: to let these ancient crafts not only be seen, but enter your life—to be loved, used, and treasured by you.
Here, you don't encounter cold merchandise, but living, breathing people.

We travel to remote villages, seeking out heritage keepers who still practice traditional crafts, capturing with our cameras their daily lives, their dedication, and their joys.
On our website, you can watch artisans making tea, carving, or weaving—as if you were right there in those tranquil mountains.
A Promise of Trust
We understand that for friends overseas, trust is paramount.
As a national platform for cultural trade, it is our commitment to ensure that every piece leaving here is an authentic, handcrafted work by a true artisan.
We are creating a unique "digital passport" for each piece—a blockchain-backed record that traces its entire journey from raw material to finished product.

What we do is build a bridge, bringing you and these beautiful traditions closer, step by step.
Welcome
Here, every purchase is not just a transaction; it is an act of cultural transmission and a gentle way of preserving traditional craftsmanship.





