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China National International Cultural Trade Base (Sanya)

China National International Cultural Trade Base (Sanya) was officially inaugurated and licensed by the Ministry of Culture and Tourism of the People's Republic of China and the Ministry of Commerce of the People's Republic of China on October 19, 2023. It is jointly guided by the Ministry of Culture and Tourism, the Ministry of Commerce, together with the Publicity Department of the Communist Party of China Central Committee and the National Radio and Television Administration. As one of the 12 national-level bases for international cultural trade in China, it is the only comprehensive platform in Hainan Province to receive this honor.

China National International Cultural Trade Base (Sanya)  settled in the Cultural Relic and Art Center of Sanya Central Business District (CBD) on June 25, 2024. Leveraging the policy dividends of "zero tariff" in Hainan Free Trade Port and the opportunity of building an international tourism and consumption center, the base focuses on characteristic fields such as cultural relics and art trading, traditional Chinese intangible cultural heritage (ICH) craftsmanship, and tourism trade. It has built an "one-stop" service system integrating ICH culture, policy consultation, financial services, legal protection, and international cooperation, introduced core cultural institutions including the DayaTang ICH Inheritors Alliance, and simultaneously absorbed diverse cultural forces such as the ICH Inheritors Alliance.
Composed of more than 70 ICH inheritors of tea making, tea utensil craftsmen, and tea culture scholars, the alliance covers over 30 ICH techniques including Jingdezhen ceramics, She inkstone making, and silver forging. Its restored Song Dynasty tea room aesthetic scenes and ICH works such as Fengtailong's "Guanxianghong" black tea have carried out cross-border live broadcasts and cultural export through the international platforms built by the base—including the National Base for International Cultural Trade (Global Independent Station, supporting 6 languages), TikTok, and YouTube. These efforts promote Chinese tea culture, ancient-style crafted artifacts, and spatial aesthetics to enter the global vision in the form of "Chinese cultural luxury goods."